Branding and graphic design form the foundation of my practice—but I love making things move and giving them dimension whenever I can. I create immersive experiences that tells the story and connect brands with the people who love them. My vision is shaped by my passion for fashion, sports, and culture.
A recent graduate from the School of Visual Arts with a BFA in Design, I’m currently based in New York City.
Open to freelance, full time, part time
Don’t need visa sponsership
Previously @ Velvet.Co, Bytedance, CGH, OsmoMedia
VELVET.CO
Commission Project, 2026
This project focuses on improving Velvet.Co’s website user experience by enhancing storytelling and user engagement across the project showcase page. The primary objective was to create a more visually compelling and interactive hero section that better reflects the agency’s creative identity while encouraging users to explore its portfolio more intuitively.
To achieve this, I used Claude Code and Figma to develop wireframes, interaction concepts, and functional prototypes. I restructured the layout by elevating project visuals into a dynamic hero display, allowing each project to immediately capture attention and communicate its creative narrative. To improve navigation and provide users with a clearer overview of Velvet.Co’s work, I introduced a thumbnail-based scrolling carousel that reveals all projects and enables users to drag horizontally for seamless browsing and discovery. Additionally, I designed a customized cursor featuring Velvet.Co’s signature “V” icon to reinforce brand identity while adding a subtle interactive element that enhances immersion and visual cohesion throughout the experience.
UIUX: Claude Code, Figma, After Effects
GUGGENHEIM
Personal Project, 2026
Brand Identity
This museum rebranding project for the Guggenheim draws inspiration from the building’s iconic monolithic architecture. By abstracting its interior spiral ramp and interweaving that continuous form with the triple “G” in Guggenheim, I developed a custom mark that reflects both the institution’s structural identity and its dynamic spatial experience. The result is a symbol that captures movement, continuity, and the immersive journey that defines the Guggenheim.
Personal Project, 2026
Brand Campaign: TouchDesigner, 3D modeling
This project aims to elevate the presence and emotional resonance of a flower shop called Jing Foch. I drew inspiration from lumen prints—a type of photogram created by exposing light-sensitive paper directly to natural elements. Eventually landing on the idea “every flower leaves an impression,”. This art direction blends organic imagery with quiet storytelling that allows every customer to personalize their bouquets as well as a lumen print postcard.
To bring an immersive experience, I created a series of audio-reactive videos with TouchDesigner to translate the ephemeral language of flowers into a multi-sensory experience of light, sound, and form.
Commission Project, 2026
For this project, I was commissioned to create a series of AI-generated images and videos that extended Velvet.co’s logo beyond a static mark and into a dynamic visual system. The goal was to strengthen brand recognition while giving the logo new life across social media, allowing it to adapt to different moods, formats, and narratives without losing its core identity.
Through iterative prompt design, visual experimentation, and motion testing, I explored how the logo could interact with texture, movement, and environment, transforming it into a flexible storytelling device rather than a fixed symbol. The resulting assets were designed to feel both cohesive and expressive, helping Velvet.co communicate its creative ethos more vividly and consistently across digital touchpoints.
Brand Campaign, LUMA AI, Nano Banana, 3D modeling
Personal Project, 2025
Branding: After Effects, motion design, AI
Midjourney stands at the forefront of AI-powered text-to-image technology, transforming how words become visual art. To reflect this innovation, I reimagined its logo and visual identity system, crafting a mark where the letter ‘I’ is split into two ‘T’s—an expressive symbol of how text fragments are reassembled into images. This concept of fragmentation and reformation extends throughout the design, with dynamic typographic treatments that mirror the tool’s generative process.
Halo Top is known for its low-calorie, high-protein ice cream offerings, which inspired the concept: “light ice cream, heavy nutrition.”
The redesigned logo incorporates geometric forms that mirror the simplicity and clean structure of the brand’s ingredients. On the packaging, embossed typography highlights the contrast between lightness and density, while a soft gradient at the top of the container evokes the visual essence of a halo. To further emphasize the idea that one pint of Halo Top provides sufficient nutrition to satisfy the needs of a whole meal, I utilized AI and Photoshop to create striking posters featuring the ice cream served in meal-like presentations, blending indulgence with nourishment.
Personal Project, 2025
Branding: Packaging design, 3D modeling, UI/UX
Personal Project, 2025
Branding: Blender, C4D, 3D modeling, logo design,
The Curio Collection by Hilton is known for its distinctive architecture and locally inspired design, each property reflecting a unique story and sense of place. I designed customized “C” marks for three locations, extending this concept into a cohesive visual system that celebrates the individuality of each destination.
Personal Project, 2023
Editorial Design, Typography
Surrounding the idea of GOOD & BAD, I used typography and layout to challenge viewers to critically think and reflection upon how we define and recognize whether something is ‘good’ or ‘bad.
Personal Project, 2024
Typography, Photography, Print, Collage
New Yorkers learn to live with the noise, the speed, and the chaos — to find beauty in constant motion. One day, you discover a small restaurant; the next, a supermarket stands in its place. Nothing stays still for long. Typography, in many ways, becomes a witness to this transience — capturing fleeting moments, documenting change, and giving form to the city’s restless rhythm.
Personal Project, 2023
Exhibition Design: Typography, Graphics
Items: Is Fashion Modern? is a past exhibition hosted by MoMA that explored timeless fashion pieces—both iconic and everyday. I designed a series of posters and interactive tickets to visually interpret and promote the exhibition’s dialogue between fashion, history, and modernity.
Personal Project, 2023
Campaign, Visual Identity, Typography
Emotional World is an existing Japanese brand established in 2019. This project aims to enrich the brand’s graphic elements and raise its publicity with campaigns, promoting the brand’s upcycling approach and youthful attitude.
Personal Project, 2023
Book Design: Typography, Composition, Print
Hermann Hesse’s Siddhartha explores the idea that life must be embraced in its entirety—with all its contradictions, joys, and sorrows.
In my design, I fragmented and distanced the letters to evoke a sense of disorientation and unrest, reflecting the physical and psychological turbulence of Siddhartha’s path toward enlightenment. The circles symbolize wholeness and the quiet ignition of inner peace that emerges through this journey of self-discovery.
Personal Project, 2023
Visual Identity, illustration, packaging design
Supper is an authentic northern Italian restaurant. Taking inspiration from its handmade pastas and family gathering theme, I created a series of illustrations to celebrate tradition, comfort, and togetherness.
Personal Project, 2024
Poster Design: Graphic Design, Typography
2 set of of 3 posters were designed to promote this comic convention event. The first series articulates the transition from a 2D world to a 3D world, from comic illustrations to real-life cosplay. The second series was designed based on the city the event is taking place at, incorporating the abbreviated letters of airport destinations and iconic architectures of the city.
Personal Project, 2023
Branding: Stage Design, Motion Graphics, Merch Design
A rebranding project for Beyond Wonderland Music Festival. Inspired by the impossible triangle and Alice in Wonderland, I reimagined the poker suit and developed four illusional graphic series.